bg

Yellow Pages to become Yell plc in BT Restructuring - 13 April 2000

Business description

Yell, managed by John Condron, is a financially successful business with nearly 600,000 customers in the UK and the US and well developed e-business capabilities. It services over 40 million households and businesses through a wide range of printed and e-business to business and e-business to consumer products. Following a recent series of acquisitions, totalling nearly $700 million, Yell now owns the largest independent Yellow Pages business in the US, the most valuable classified advertising market in the world.

In addition to Yellow Pages and Business Pages directories, the portfolio includes:

     Yell.com, a leading Internet and WAP directory portal
     Talking Pages, an operator assisted finder service, targeted at people on the move
     The Business Database, a major information and analysis provider to the direct marketing industry in the UK.
    Through the marketing of web sites, URLs and banner advertising, Yell has already developed an Internet customer base and significant e-commerce expertise.

The core directory products in the UK and the US are amongst the fastest growing in a global industry worth over $23 billion. Together with existing new media products, they provide a firm foundation for expansion. New media products and services should continue to capitalise on existing relationships with SMEs and the access to this vital market provided by its 2000 strong sales team. This long-standing business relationship is a focus for significant growth in e-commerce solutions for the SME sector in the UK and US.

Recent international expansion through the acquisition of Yellow Book USA as well as its new media developments has now positioned Yell to identify and capitalise quickly on new growth opportunities. A listing of Yell will focus attention on the key strengths of the business and should enable it to attract innovative business partners. The new business should have the opportunity to seek independent investment to speed major expansion plans and the means to attract and reward the best people to help create and exploit new markets and e-commerce opportunities.

Financial Information
Pro forma Year Ended
March 31 1999
Estimate Year Ended
March 31 2000
Turnover (£bn)
0.5
0.6
EBITDA (£bn)
0.2
0.2
EBIT (£bn)
0.2
0.2
Investments (£bn)
0.0
0.4

For the full text of this BT press release, please click onto BT's web site at www.bt.com
 



^ Volver al inicio | Imprimir la página