Yell and Yahoo! UK & Ireland Sign Major Online Distribution Deal - 6 August 2001
Yell, the international directories business, today announced that it has signed a major distribution agreement with Yahoo! UK & Ireland, making online directory service Yell.com the leading UK portal’s preferred business directory.Through the successful integration between Yahoo.co.uk and Yell.com, users are able to access Yell’s database of information using the extensive search facilities on Yahoo! UK & Ireland.
Under the agreement, Yell.com will be placed prominently throughout Yahoo! UK & Ireland, including links to co-branded Yahoo! and Yell.com services at uk.yell.yahoo.com
There will also be promotion in corresponding Yahoo! UK & Ireland sections. These will include categories such as Small Businesses, Classified, Motoring, Jobs, Property and Auctions. The product will be a classic Yell.com service, with a Yahoo! look and feel.
The initial link-up will focus on the internet but also covers the potential provision of services across mobile Yahoo! UK & Ireland already has a mobile offering including a range of WAP (Wireless Application Protocol) services.
Nick Harknett, general manager of Yell.com, said: This agreement with one of the most popular websites in the UK is a substantial development and testament to the increasing awareness of the Yell.com brand and its reputation for the speed and accessibility of its search service.
It further builds on our strategy for increasing consumer use of the Yell.com services through working with the best in the internet world.
James Bilefield, Director of Products and Services Yahoo! UK & Ireland, said: Yahoo! is delighted to secure this relationship with Yell. Yahoo! UK & Ireland is famous amongst consumers as the place to find anything on the web. The Yell.com service and the trust and heritage inherently associated with the Yellow Pages brand, will ensure that we continue to keep delivering to our users.
The deal is the latest in a number of strategic distribution agreements Yell.com has signed or renewed this year with major internet players such as Excite, MSN, Freeserve and Ask Jeeves.
Yell.com has extended its consumer reach this year through TV advertising and is currently part of a major new Yell marketing strategy through the company’s first ever multi-product TV campaign. The £2.6 million campaign for the first time promotes three Yell brands, Yellow Pages, Talking Pages and Yell.com to consumers as one offering.
