Yellow pages survey signals the end of the traditional weekend - 10 July 2001
Almost half the UK population, 46 per cent, would prefer to replace the traditional weekend with any two days of their choice, reveals an independent survey conducted for Yellow Pages*.A national survey conducted by the David Lewis Consultancy reveals that a growing number of young people in the UK consider the traditional weekend to be both inconvenient and out of step with modern lifestyles. Almost half those in favour of abolishing the traditional break of Saturday and Sunday are 18 to 24 year olds, while 40 per cent who said it would be a very bad idea were aged 54 or over. The shift in popular opinion reflects a younger, more flexible view of the working day and week.
For the majority of those surveyed, leisure time and weekends are important. When questioned about their approach to life, well over half, 55 per cent, said they do their best to balance a successful career and family life, and are good at juggling time to achieve a balance in life.Only 19 per cent said they were ambitious, hard-working and devote more time to their career than family or leisure activities.
The lifestyle survey was conducted on behalf of Yellow Pages to launch the 2001 directory with its new fluffy chick design on the front cover. Pop ‘chicks’ the Atomic Kittens launched the new-look directory nationally on July 1 2001 and the 78 regional chick directories will be rolled-out across the UK throughout 2001. Inside the new directory are thousands of classifications to help make the most of any weekend break, whichever days of the week it may fall on.
Common complaints about our existing national weekend by those surveyed were congested roads and long delays and crowds and queues at favourite holiday destinations. So, what would we do if we could choose our own weekends? The favourite choice among 34 per cent (over half of whom were aged 55 or over) of survey respondents would be “enjoying the great outdoors, including visits to parks and nature reserves. Taking a mini-break was the second most popular pastime, but only half as popular with men, 17 per cent, as women 34 per cent.
Whether you’re planning a mini-break, looking for outdoor adventure, in search of some culture, or need to amuse the kids for the day, the Yellow pages directory is there for the fun things in life, from Nature Parks and Water-skiing, to Karting and Karaoke. Inside the directory you’ll find colourful, easy-to-use guide sections on your favourite leisure and entertainment destinations it even includes a handy key with details of transport to venues, opening times, disabled access and parking and baby facilities.
So, whatever the future of the British weekend, Yellow Pages is the ultimate local guide to help you get the most out of your leisure time.
