Yell To Introduce New Yellow Pages for Guildford and Basingstoke & Fleet - 25 July 2001
Plans by Yell - formerly the Yellow Pages group - to introduce a new, more localised Yellow Pages directory for Guildford and a brand new directory for the Basingstoke & Fleet area are going ahead. Earlier this year, as part of a major listening campaign, Yell invited almost 10,500 local and national advertisers in the existing Guildford Yellow Pages directory and members of the public to comment on the proposed changes.The response to the consultation was overwhelming: over 69% of advertisers responding said they were in favour of the proposals.
As well as listening to advertisers, Yell launched a press and radio campaign across the current Guildford directory area, inviting people living and working in the region to voice their opinions on the proposed Guildford and Basingstoke & Fleet Yellow Pages directories. In addition, the company contacted local councillors asking for their views.
As a result of the positive response, Yell will now be introducing new, separate Yellow Pages directories in July 2002.
The existing Guildford Yellow Pages directory covers a wide area including the main towns of Guildford, Basingstoke, Aldershot and Woking. The new Guildford Yellow Pages directory will cover the main towns of Aldershot, Farnborough, Farnham and Woking, as well as their surrounding areas. The new Basingstoke & Fleet Yellow Pages directory will cover other towns in the region including, Sandhurst, Fleet and Bordon as well as their surrounding areas.
Commenting on the changes, Richard Duggleby, Head of External Relations at Yell said: "These changes are in line with the needs and wishes of our customers. We have always aimed to be the first stop for local information, and I am delighted to say our Yellow Pages directories will now be even more relevant to local needs."
