Yell Rebrands The Business Database as Yell Data - 19 June 2002
Yell, the international directories business, today announced the launch of its re-branded direct marketing service – Yell Data, formerly known as The Business Database. The service has been re-named to align it more closely with Yell’s family of brands and to further affirm Yell’s position as a leading UK supplier of business data.Yell Data provides made-to-measure business lists, data enhancement, database management and data analysis to help UK businesses of all sizes target potential customers and increase revenues through direct marketing activity. Using its database of 1.6 million live UK business records, based on Yellow Pages information, Yell Data offers users a simple, cost-effective and convenient way to create highly targeted, customised business lists offline, on the web or via a ‘Business Select’ CD Rom. In line with the launch of the rebranded service, Yell Data is offering discounts on data purchased in June 2002 through their telesales operation. Customers wanting to find out more should call 01753 583 311.
In addition, Yell Data has redesigned and simplified its online arm, which is available through Yell.com. It now enables business users to perform unlimited free counts of available records and obtain quotes for tailored lists before registering and purchasing actual company contact details. This means that users can obtain counts of businesses, from Yell Data’s 1.6 million live UK business records, and quotations before they buy, helping them get the right business details first time.
Richard Duggleby, head of external relations at Yell, said: “The Business Database, now Yell Data, has already proved to be highly successful with more than 100 million records supplied last year and clients ranging from small businesses to large corporates. We have a high level of business data and invest heavily to improve its quality, breadth and depth. We feel the new name better reflects the service’s links to the other Yell brands, particularly Yell.com, the location for Yell Data online. Yell Data will continue to help companies to include direct marketing in their marketing mix.”
Yell Data’s offline team of direct marketing experts can help tailor promotional campaigns for businesses, incorporating a variety of services including list rental, data conditioning and enhancement, profiling and modelling, and ultimately, detailed data analysis to support strategic decision making.
Yell Data can help customers develop targeted direct marketing campaigns by enabling them to search by business type, through Yell’s 2,340 company classifications, by market sector or by SIC (Standard Industry Classifications)*. Information can also be broken down geographically, financially or by company size.
Customers wanting further information about Yell Data’s offline and CD Rom services, or seeking details on how to obtain the free ‘Data Healthcheck’ should call 01753 583311 or visit www.yellgroup.com/yelldata. Information on Yell Data’s online services can be obtained by visiting www.yell.com or call free on 0800 169 2837.
*SICs can be broken down by alphabetical listing (585 in total) or by code (32 top level codes in total).
