Yell recycles cards to help support new woodlands - 13 February 2002
Employees at Yell, the publisher of Yellow Pages based in Reading, have collected sack-loads of Christmas cards in the aftermath of the festive season, as part of a major recycling scheme by the UK’s leading woodland conservation charity.The Yell initiative was part of the 2002 Christmas card recycling scheme organised by The Woodland Trust, in partnership with the supermarket chain Tesco. The aim was to encourage people to recycle their old cards and reduce waste going to landfill sites.
Thousands of cards have been collected by Yell employees and will be given to Tesco to recycle, on behalf of The Woodland Trust. The tonnage of cards will be calculated at the nearest recycling centre and The Woodland Trust will then be given recycling ‘credits’ by the local authority, the value of which can be increased on application to landfill operators. This money will be used to support the creation of much needed woodland throughout the UK.
John Beer, head of facilities management at Yell, said: “We sponsored a woodland creation and conservation programme with The Woodland Trust last year and the Christmas card recycling scheme is a simple and effective way for our employees to help the charity in its work.”
Kevin Whalley, store manager at Tesco in Napier Road, Reading, said: “Recycling is an easy way of giving something back to the environment. The more cards that are recycled, the more the environment will benefit. Last year The Woodland Trust recycled more than 800 tonnes of cards through the scheme, helping the Woodland Trust to create new native woodland.”
