New Yellow Pages directories for communities in the north west and north east Birmingham area - 27 May 2004
Yell today announced that its plans to introduce new Yellow Pages directories in the north Birmingham area are to go ahead following extensive public consultation earlier this year.The change involves the existing Birmingham North Yellow Pages directory, which will be split to create two new editions, ensuring that the “one and only Yellow Pages” continues to reflect strongly the needs of both users and advertisers. This follows a positive response during consultation to the proposals.
One directory will be entitled Walsall & West Bromwich and will cover an area including Walsall, West Bromwich, Blackheath, Burntwood Green and Tower Hill. The other will be entitled Sutton Coldfield, Tamworth & Lichfield and will cover the areas around Sutton Coldfield, Tamworth, Lichfield, Elford and Maxstoke. Both directories will be published in June 2005.
The changes are part of a wider plan which also involves creating two new Yellow Pages directories from the existing Birmingham South directory. The existing Birmingham Central Yellow Pages directory will remain unchanged.
As part of the consultation exercise, Yell sought the views of users, advertisers, business figures and political representatives, including local councillors and MPs.
Research conducted in and around the Birmingham North Yellow Pages directory area prior to the public consultation exercise indicated that the new, community-focused directories would prove even more useful for consumers and businesses.
The moves reflect changes both in population and in the distinct communities to the north of Birmingham, which have meant that shopping habits and travel patterns have altered significantly.
Richard Duggleby, head of external relations at Yell, publisher of Yellow Pages directories, said: “I’m delighted with the positive response to our proposals. The changes are clearly in tune with the needs and wishes of people living and working in the north Birmingham area and will ensure that Yellow Pages – the UK’s leading classified directory – remains as relevant as possible to their needs.”
