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Yell expands in southern USA through acquisition of Feist - 25 March 2004

Yell Group today announced that Yellow Book USA, its US business, has signed a definitive agreement for the purchase of the yellow pages telephone directories published by Feist Publications, Inc (“Feist”). The transaction is expected to close within a week.

This acquisition will further strengthen Yellow Book’s position as the leading independent directory publisher in the United States, expanding its platform in Oklahoma and Kansas and extending it into Texas for the first time.

Feist, which is family-owned, is the fifth largest independent yellow pages publisher in the United States. It publishes 20 directories and employs 272 people. In the year ended 31 December 2003, Feist’s revenue was $63 million. The net assets acquired were approximately $10 million as at 31 December 2003.

John Condron, Chief Executive Officer of Yell Group said:

“We are delighted to bring Feist, which is one of the most attractive US directory businesses, into the Yell Group. This acquisition extends our footprint into Texas and gives us scope for further expansion in this strong Southern US market.

“Feist’s management philosophy is similar to Yell’s, focusing on turnover growth and margin improvement while, at the same time, investing for the future. We look forward to welcoming the Feist people into our team and working together to deliver value to our advertisers, users and shareholders.”



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