Businesses to go first on Yell.com - Get your results on top with ‘National Sponsored Listings’ - 25 May 2005
Yell.com is launching a new advertising product that offers national advertisers the opportunity to purchase priority advertising space at the top of relevant Yell.com search results pages.Nationwide businesses from 14 key classifications including Insurance, Motoring and Florists are eligible to submit a sealed bid for a National Sponsored Listing, which will be displayed for six months.
Securing a top search spot provides national businesses with:
- Prominence – a position at the top of Yell.com search results
- Nationwide coverage – a listing displayed irrespective of the location searched for
- Extra Impact - inclusion of company logo or product image
Interested businesses should visit www.yelldirect.com or call 0800 555 444 to request a tender pack. The closing date for all bids is June 22, 2005.
Eddie Cheng, president of Yell.com, said: “Almost 50 per cent of our users go on to contact the business or company they find – clearly demonstrating that Yell.com is an extremely effective online advertising medium. With the launch of National Sponsored Listings we are providing key advertisers with the opportunity to purchase a guaranteed prominent position on Yell.com.”
