Yellow Book and Trahan Burden & Charles launch new ad campaign highlighting Yellowbook.com - 24 July 2006
Yellow Book USA, the nation’s oldest and largest independent yellow pages publisher, will launch a high-profile television ad campaign created by Trahan, Burden & Charles (TBC), continuing the brand awareness efforts for its print directories and local searchThe campaign includes multiple spots that focus on the Yellow Book search engine, www.yellowbook.com, as well as the traditional print directory.
David Carradine has starred in more than 115 feature films including the award-winning Bound for Glory, smash hits Kill Bill Vol. I and II, and more than 80 starring roles and guest appearances on TV including the critically acclaimed series Kung Fu.
“David Carradine is an American pop culture icon and appeals to that wide range of consumers who are Yellow Book users,” said Allan Charles, chief creative officer and founding partner of TBC.
Carradine plays a guru enlightening a young seeker. In one spot, the guru explains, “Everyone is searching for something… after all, it is a material world” and with yellowbook.com, you “…just type in what and where.” The spot concludes with the young seeker realizing that www.yellowbook.com is a source of “infinite information.”
“The products we provide enable consumers to choose the way they search for the information they need, whether it be online or in our print directories,” said Joe Walsh, President & CEO of Yellow Book USA. “Building upon our prior branding efforts, our new campaign showcases our great products in an unexpected and engaging way. At Yellow Book, we’ve always been focused on the consumers who use our directories, in addition to delivering a cost-effective yellow pages option for our business advertisers. ”
