Yellow Book No1 in consumer usage in Lubbock, Texas - 21 November 2006
For many decades, consumers have turned to yellow pages advertising when they are ready to buy. Now, more and more consumers in Lubbock and South Plains, Texas are turning to Yellow Book when they are ready to buy.According to Knowledge Networks/SRI (KNSRI), the survey research firm hired by the yellow pages industry to provide syndicated usage studies, the Yellow Book share in the Lubbock Designated Market Area (DMA) grew 2.90% to 50.3% in the 12 months ending September 30, 2006 in comparison to the 12 months ending June 30, 2006, indicating that Yellow Book is gaining even greater strength as the dominant directory in the market.
Yellow Book’s market share remains strong in the Lubbock/South Plains area, as the company’s philosophy is to think of the end user first by providing a superior directory that is full of buying information, is easy to use, and offers local information, such as restaurant menus, coupons and maps.
Consumers can also find local businesses on Yellowbook.com, another popular search method for those who prefer to look for buying information online.
