Yellow Book is number one directory in Pittsburgh - 26 April 2007
Industry Sponsored Syndicated Research Proves ResultsAccording to the yellow pages industry approved syndicated research, consumers in Pittsburgh are definitely using Yellow Book when searching for buying information.
Knowledge Networks/SRI (KN/SRI), the survey research firm hired by the yellow pages industry to provide Yellow Pages Market ReporterSM (YPMR) syndicated usage studies, shows that consumer usage of Yellow Book’s Pittsburgh-Allegheny County directory far exceeds any of Idearc’s three Pittsburgh editions. The results are based on the 12-months ending March 2007.*
Pittsburgh consumers were queried by KN/SRI over the course of 12 months regarding directory usage to ensure results were fair, as studies taken over shorter periods following the directory distribution are likely to be skewed.
The usage share comparison is below:
| Directory | Usage |
| Yellow Book’s Pittsburgh-Allegheny County Directory Idearc’s Pittsburgh Consumer Directory Idearc’s Pittsburgh Consumer South and West Directory Idearc’s Pittsburgh Consumer North | 40.1% 19.6% 17.8% 4.3% |
The Idearc Pittsburgh Companion directory only adds 1.8% usage.
When you compare the rates for Yellow Book’s Pittsburgh-Allegheny County directory and Idearc’s three Pittsburgh editions, it becomes clear that the best buy is Yellow Book. The table below compares Yellow Book’s Pittsburgh-Allegheny rates and cost per lead with Idearc’s three directories.
 | Yellow Book Pittsburgh-Allegheny County | Idearc Pittsburgh Consumer Idearc Pittsburgh South and West Idearc Pittsburgh North |
| Unit of Advertising—Half Page | $952 | $1,653** |
| Usage Share | 40.1% | 41.7% |
| Total Assumed Leads | 1000 | 1000 |
| Leads per Publisher | 401 | 417 |
| Cost per Lead | $2.37 | $3.96 |
Idearc’s cost per lead is more than 65% higher than Yellow Book’s!
The numbers clearly indicate that the powerful combination of high usage and low rates make Yellow Book a compelling choice for advertisers looking to generate lower-cost business leads.
Consumers also win when using Yellow Book. The directory is a wealth of buying information and provides user-friendly features such as coupons, restaurant menus, area maps, stadium seating charts, zip code listings, government listings and more.
Yellow Book and its predecessor have been serving Pittsburgh for nearly two decades. Yellow Book has three offices in western Pennsylvania.
Consumers can also find local businesses throughout the Pittsburgh area, as well as nationally, with Yellowbook.com, another popular search method for those who also look for buying information online.
* April 2006 - March 2007 Yellow Pages Market ReporterSM study conducted by Knowledge Networks/SRI.
**YPA Rates & Data, April 2007.
