Yellow Book trials video ads on yellowbook.com - 4 September 2007
Trial includes Yellow Book advertisers from across the nation.Yellow Book USA, a leading national yellow pages and online local search company, announced today that it has launched a live advertiser video trial on yellowbook.com, the company’s Internet yellow pages (IYP) site.
The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum of small and medium-sized businesses that advertise on yellowbook.com.
The yellowbook.com video ads are professionally produced, high-quality spots that provide advertisers the opportunity to promote their business in their own words and with strong visuals.
The video shoots took place at the advertisers’ place of business and required little disruption to their business and time. After professional editing, the finished videos were added to yellowbook.com to accompany the advertisers’ Internet display ads.
“Video is a very compelling medium,” said Pat Marshall, chief new media officer at Yellow Book. “An ad with sight, sound and motion is the next level in Internet local advertiser content. Consumers are remarkably drawn to it.”
According to eMarketer, August 2007, “Video's high engagement factor, combined with the Internet's tracking and targeting capabilities, potentially offers (advertisers) a highly accountable method to sway the hearts and minds of their target audience.”
“Video ads will no doubt strengthen our advertisers’ online campaigns by capturing the attention of users with an addictive medium,” added Marshall.
