Yell appoints new media development director in the UK - 5 February 2008
Yell, the international directories business, today announced the appointment of Phillip Snalune to a new senior post with wide responsibility for developing commercial opportunities within the digital arena in the UK.Phillip Snalune joins Yell as new media development director, reporting directly to the UK’s chief marketing officer Helen Stevenson. He has extensive experience of the new media business sector having held senior management roles at Telewest and most recently at Virgin Media where he was group strategy director and managing director of its non-cable consumer division.
Phillip Snalune will lead the development of new commercial models, products, services and platforms for Yell’s expanding new media presence.
Helen Stevenson said: “I’m delighted that Phillip is joining Yell. He has great experience both of new media strategy and the successful delivery of customer growth and development of new products and services.
“His wide knowledge and expertise of online, mobile and other related channels will be invaluable in helping guide Yell’s future development and I am very much looking forward to working with him.”
Phillip Snalune said: “Yell is a highly effective, dynamic company with a unique relationship with its customers across a number of channels.
“I see enormous potential for new media within the classified advertising sector and hope to use my experience and background in helping develop Yell’s future success.”
Phillip Snalune’s early career was as a specialist consultant in sectors including telecoms, media, government and oil, before spearheading the development of Telewest’s online broadband internet offering.
He then became director of its pay-TV arm, progressing to become director of Product Management and Marketing in 2004. During that time he launched Telewest’s video-on-demand, personal video recorder and high definition TV services.
In 2006, he led the integration of Telewest and ntl’s consumer product teams as managing director of the merged Consumer Products Group, before taking his most recent roles as group strategy director at Virgin Media – the rebranded ntl:Telewest merger – as well as managing director of its £80 million non-cable consumer division.
He is a graduate in Business Studies and History from the University of Surrey and has an MSc in Industrial Relations from the London School of Economics.
For further information about this press release, please contact the Yell Press Office.
About Yell
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Europe and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
Yell.com
Launched in 1996, Yell.com is a leading local search engine and a major online advertising medium for UK companies. Yell.com provides users with a direct route to finding a business, shop or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.
Yell.com’s database of more than two million UK business listings including 208,000 searchable advertisers (September 2007) can be accessed via the web site www.yell.com or on mobile phones. In January 2007, Yell.com launched two free mobile services, application and browser based, making its business listings, maps and directions available to all mobile internet users.
www.yell.com provides several other features in addition to business details, such as zoom-enabled maps with directions, closest car parks and other useful local information. Personalisation features are available including downloadable toolbars and a personal Yell.com address book to keep a record of regularly used businesses.
