Yell launches new solution for media agencies - 7 May 2008
Dedicated portal and agency team to help advertisers reach 87%* of the UK populationYell, the international directories business, today launched a new service for UK media planners and buyers to help agencies and brands reach engaged, ready-to-buy consumers. The service includes a new online portal and dedicated agency team.
The portal www.yell.com/media will demonstrate the effectiveness of advertising across the Yell product portfolio, which includes Yellow Pages directories, Yell.com and
Yellow Pages 118 24 7.
It will provide instant access to all the Yell product information media agencies will need when developing tailored brand advertising and media campaigns.
Yell’s new dedicated team of agency development managers will draw on specialist experience to illustrate the benefits of integrating Yell products into the mix, and provide a single point of contact for media planners and buyers.
Yell media are used over one billion times a year by 87% of the UK population* and deliver wide-reaching advertising opportunities for every brand, media need and budget. A variety of packages spanning print, online and mobile are available with options including sponsored SMS, online banners, PPC keyword ads and classification sponsorship.
“We think this will become a vital agency resource,” said Jason Smith, head of advertiser development at Yell. “We know that over half of the people who contact a business through a Yell product go on to make a purchase**. Therefore our audience is ‘ready-to-buy’ which offers a huge opportunity for brands.”
The newly created team offers a fully managed service via a single dedicated point of contact, meaning consistency of approach and ease of communication. They will also offer a range of value-added services including consumer survey TGI, Mosaic profiling, mapping and response analysis.
Jason said: “The development of a bespoke portal and agency team is a natural step to provide the best possible service for media agencies to help them find the right Yell product that will give any brand great return on investment. This offers particular benefits to agencies with high-volume needs and further raises our profile among agencies and brands.”
Yell will be engaging directly with media agencies over the next few weeks and launching a B2B advertising and promotional campaign created by Proximity London to communicate fully the offer to the media planning and buying community.
For further information about this press release, please contact the Yell Press Office.
About Yell
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Spain, Argentina, Chile and Peru, through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
*Saville Rossiter-Base 2006-07 and Yell internal data
**Saville Rossiter-Base 2006-07 and FDS 2007
