Yellow Book takes top directory spot from Idearc in key markets - 15 February 2008
Yellow Book USA announced today it now has the greatest usage of any yellow pages directory in a number of key markets where it competes head-to-head with Verizon Yellow Pages, published by Idearc Media.The latest Yellow Pages Market Reporter (YPMR) studies, published by Knowledge Networks/SRI, a survey research firm endorsed by the yellow pages industry for syndicated research, show strong annual Yellow Book directory usage gains in Pittsburgh, Nassau County and Annapolis, as illustrated in the below table. Two of the three market studies – all but Pittsburgh – were co-sponsored by Yellow Book and Idearc.
 | Yellow Book | Idearc | ||||
| Market Directory* | 2006 % Usage | 2007 % Usage | Change | 2006 % Usage | 2007 % Usage | Change |
| Annapolis, MD** | 39.1 | 44.3 | +5.2 | 47.5 | 40.9 | -6.6 |
| Nassau County, NY*** | 28.6 | 38.2 | +9.6 | 39.3 | 21.2 | -18.1 |
| Pittsburgh, PA**** | 40.5 | 43.9 | +3.4 | 44.4 | 38.6 | -5.8 |
The 2007 calendar year results, released in January 2008, have moved the Annapolis, Nassau County, and Pittsburgh Yellow Book directories into the number one position ahead of Idearc, joining other leading Yellow Book directories in Idearc markets, including Philadelphia, PA, Northern Virginia, VA, Staten Island, NY, Wilkes-Barre, PA, Pocono Mountains, PA, Harrisburg/Hershey/Carlisle, PA, Palm Springs, CA, to name a few.
In just over a decade, Yellow Book has captured the leading directory share in Annapolis and Pittsburgh. In Nassau County, Yellow Book’s leading directory share was captured in just over five years. Much of Yellow Book’s share gains have come at the expense of the incumbent directory publisher, which, by contrast, has published in these markets for over 100 years.
* Data based on Yellow Book directory distribution area
** Annapolis, MD: Annapolis/Anne Arundel Yellow Book; Verizon Annapolis Yellow Pages
***Nassau County, NY: Nassau County Yellow Book; Verizon Nassau Yellow Pages
****Pittsburgh, PA: Pittsburgh/Allegheny County Yellow Book; combined share of Verizon Pittsburgh Yellow Pages North, Verizon Pittsburgh Yellow Pages East, and Verizon Pittsburgh Yellow Pages South and West
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company's online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book's network of partner sites. The company's humorous advertising campaigns have made Yellow Book one of the nation's most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia. Visit the company’s website at www.yellowbook.com.
