Yell appoints president of new media in the UK - 26 June 2008
Yell, the international directories business, today announces the appointment of Mark Canon to the newly-created post of president of new media in the UK, reporting directly to Group chief executive John Condron.Mark Canon has a highly successful track record in developing and marketing innovative internet directory and search products, having founded Switchboard and having held senior roles at AOL Search and most recently at the internet automotive marketing services company Autobytel Inc, based in California in the United States.
He joins Yell on July 9 and will take direct responsibility for the UK’s new media teams covering strategy, product and service development, and technology across internet, voice and mobile channels.
John Condron said: “Mark brings a wealth of experience in the strategic development of online businesses and product and service innovation. We look forward to his joining and to the substantial contribution he will make in driving further our new media expansion in the UK and realising its full potential.”
Mark Canon said: “Yell has an international reputation and an impressive record for developing successful products and services that meet the needs of its consumers and advertisers within a highly competitive and evolving environment. I’m very much looking forward to helping Yell continue to meet that challenge through its new media offerings.”
Mark Canon has spent most of the past 20 years working within product development and marketing. After five years specialising in integration and deployment of information products at Banyan Systems, he founded Switchboard, a leading US online local search provider, and subsequently spent almost ten years there, holding the post of director and vice president of product development and then vice president of business development.
In 2004, he was appointed vice president of product development at AOL Search where he developed the strategy for integrating AOL search products across multiple AOL business units.
Two years later, he moved to Autobytel Inc. as senior vice president and chief product officer with responsibility for product marketing and business strategy, including the launch of new automotive search sites.
He is a graduate in American History from the University of North Carolina.
For further information about this press release, please contact the Yell Press Office.
About Yell
Yell is a leading international directories business operating in classified advertising markets in the UK, US, Europe and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and Yellow Pages 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.
Yell.com
Launched in 1996, Yell.com is a leading local search engine and a major online advertising medium for UK companies. Yell.com provides users with a direct route to finding a business, shop or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.
Yell.com’s database of more than two million UK business listings including 209,000 searchable advertisers (March 2008) can be accessed via the web site www.yell.com or on mobile phones. In January 2007, Yell.com launched two free mobile services, application and browser based, making its business listings, maps and directions available to all mobile internet users.
www.yell.com provides several other features in addition to business details, such as zoom-enabled maps with directions, closest car parks and other useful local information. Personalisation features are available including downloadable toolbars and a personal Yell.com address book to keep a record of regularly used businesses.
Yell's online image library, containing product shots and logos can be found at: www.yellgroup.com/images
