In this ad we see James with two of his mates in a bar, they look a bit bored and are talking about their misspent youth.
JAMES: Of course I used to be a biker... Great days....
TED: I used to ride a Harley
JAMES: Coyote 325
GREGG: BSM A....
TED: Man, it burns through your sole. I’d definitely do it again.
GREGG: When?
JAMES: Next week....?
GREGG / TED: Yeeeeah...
They all look pleased but a little apprehensive.
Next we see them all using different Yell services.
We see that Gregg is on his mobile phone in the street.
GREGG: 118 24 7...?
James is at home looking through the yellow pages, his finger moves down through the ads and stops at some motorcycle classifications.
JAMES: Hello, is that Hot Wheels?
Cut to Ted on his computer in his office. We see him type in Yamaha gear, and his postcode GU into the search box.
TED (mumbles): Motorcycle leathers...
Store details pop up with maps, showing the shops available in his neighborhood.
We cut back to James as he continues to search for bikes, and then see Gregg on the phone trying to find leathers.
Finally we see James dressed in fluorescent motorbike gear wobbling along on a tiny moped. The instructor calls instructions to James as she walks along beside him.
He struggles to come to a halt and bangs into the seats at the training centre.
Here we see Greg just arriving and Ted leaving.
Spotting each other they realise they’ve all been caught out.
The screen changes to show the walking fingers device for yellow pages, 118 247 and yell.com.
We hear a voice say "Whatever you want, just Yell."