Advertising Transcript - 'Tent'
The advert runs for 10 seconds and starts by showing a close up of James Nesbitt in a sleeping bag. He says dials a number into his mobile and we hear him saying the number as he dials:
118 24 7
There is an animated number on the screen that pops up as he reads the number.
We hear him say:
Yes can I have the number of a local hotel please,
He is speaking loudly as there is a fierce wind blowing in the background, we hear a cow moo loudly.
The camera pulls back and we see the bigger picture of James in his sleeping bag being nuzzled by the cow, his friend in a sleeping bag next to him and their tent and belongings blowing away across the field in the strong winds.
All the while that the advert is playing there is white text on screen which says ‘calls cost 40p per minute for all directory enquiries from most land lines, Yell Ltd, Reading, RG1 7PT’.