Our approach

Vision
For Yell, governance and responsibility is about providing our shareholders and other stakeholders with confidence that Yell is a well-managed and responsible company.

This vision reflects our commitment both to our shareholders and to the wider community of stakeholders which includes our users and advertisers, suppliers, communities and our people.

Governance and responsibility framework
Our Governance and responsibility framework consists of the following elements:

Element	Sub-elements
The Yell Way	Culture Roles, responsibilities and accountabilities Business Excellence
Baseline compliance	Laws and regulations Market regulation
Risk management	Internal control and audit Assurance
Responsibility	Environment Suppliers/ partners Yell people Customers Investors Community
Brand integrity	Reputation and brand management Intellectual property Fair selling
Accountability and openness	Reporting Stakeholder dialogue Investor relations Internal communication

We use this framework to set and monitor governance and responsibility objectives, identify improvement opportunities and ensure that activities are aligned with business strategy.

Governance and responsibility information is presented to the Board throughout the year. Our CEO has overall responsibility at Board level.

We report on governance and responsibility in a variety of ways including our Annual Report and Corporate Responsibility Reports. Go to the Annual and Interim reports page or go to the CR Reports and presentations page.

Recognition
We share best practice with other organisations and in the UK we are members of Business in the Community, the London Benchmarking Group, the Corporate Responsibility Group and the Media CSR Forum. We are also included in the FTSE4Good index.