Yell.com, the online destination site from the Yellow Pages Group, today announced that it has entered into a distribution arrangement with Freeserve, the UK’s No 1. Internet portal, to become the business directory service of choice on the Freeserve.com consumer portal.

This distribution arrangement means that Yell.com will be placed prominently throughout the Freeserve.com narrowband site. The Yell.com search form will be featured on the homepage as well as the internet search page. Tailored Yell.com searches will also be found within Freeserve’s consumer content channels and all results pages will be co-branded.

Both Freeserve and Yell.com are already accessible via Internet TV and WAP. This new arrangement will enable Yell.com to reach an extended audience through Freeserve’s WAP mobile, Bush Internet TV and FreeservePlus broadband services - highlighting both Yell.com and Freeserve’s commitment to developing alternative forms of access for their users.

Nick Harknett, general manager, Yell.com, said: "The selection of Yell.com as Freeserve’s business directory of choice is of great importance to us. This arrangement will drive a considerable amount of traffic to the site and is instrumental in creating additional brand awareness for Yell.com."

Frank Keeling, Chief Operating Officer, Freeserve said: "Linking with Yell.com enables us to offer added value for our users ensuring fast and relevant search results. This arrangement reflects our continued commitment to guaranteeing our users have the best internet experience possible and Yell.com will help us to achieve this."

Yell.com will also extend its consumer reach via the launch of its first ever TV advertising campaign. The campaign, created by Partners BDDH, will be broadcast from March 1st across ITV, Channel 4, Channel 5 and major satellite channels. This will run for five weeks at regular peak viewing times and will feature the strapline; ‘Don’t Search, just Yell.com’.