Mobile Search Awards honour innovative search solutions
Yell.com mobile maps picked up the top award for ‘Best Location-Based Service’ at the Mobile Search Awards on Sept 16, 2008. The service, the latest addition to Yell’s suite of free-to-use* mobile products, is an innovative application that provides an authoritative map-based source for local business information in the UK. The service is free and available on more than 150 of the most popular mobile handsets.
The awards, organised by telecoms analyst firm Visiongain, honour businesses and individuals who have raised the bar within the mobile search and discovery industry.
Yell.com mobile maps was up against a range of innovative mobile search providers, but leading experts from the mobile industry judged Yell.com mobile maps to be the best in its class.
Julian Pasin, leading Visiongain telecoms analyst and one of the judging panellists, commented: “Yell.com mobile is a great example of the high quality of services and innovation on offer from all the participants this year. Its mobile search service stood out particularly thanks to its ease of use, and comprehensive and accurate database of business listings. We congratulate the Yell.com mobile team on the strides they are making for mobile search.”
Carey Bunks, head of Yell.com mobile, said: “To be recognised as a leading player in mobile search is a great honour. Mobile internet usage is accelerating rapidly, and we know that consumers find the Yell.com mobile service extremely useful for finding local businesses and information. Having our hard work recognised by the industry is a heart-warming affirmation of the vision and capabilities of the Yell.com mobile team.”
Yell.com mobile maps, a downloadable application that offers a range of market-leading product features, enables consumers to locate any address in the UK, get walking or driving directions displayed right on the map, search for details of any of the 2.3m businesses available on Yell.com, store these on their handset for future reference or easily share the information with others in their contact list.
-Ends-
Notes to editors:
- There are four easy ways to get Yell.com mobile:
1. Request a download by entering your mobile number on
www.yellmobile.com
2. Send a text message—text the word mobile to 80248
3. Visit the URL—just visit mobile.yell.com/uk using your mobile’s web browser
4. Ask another Yell.com mobile user to send the application—anyone you know with the service can send you a link to install the service.
Just follow the instructions and the service will automatically install onto your mobile
- Yell.com mobile will offer all of its services free of charge to users. Standard network charges will apply and will vary dependent on individual providers and tariff packages.
- Yell.com mobile should only be downloaded and used by or with the permission of the mobile phone bill payer.
- In accordance with UK laws, Yell.com mobile should not be used whilst driving.
The shortlist of the competing nominees for ‘Best Location-Based Service’ at the Mobile Search awards was:
- Oxynade
- Telmap
- uLocate Communications
- Useful Networks
- V – Enable
About Yell.com
Launched in 1996, Yell.com is a leading local search engine and major online advertising medium for UK businesses. Yell.com provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.
Yell.com’s database of over two million UK business listings including 210,000 searchable advertisers (June 2008) can be accessed via the web site (www.yell.com) and mobile channels including JAVA™ and WAP services. www.yell.com provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal Yell.com address book facility to keep a record of regularly used businesses.
For further information about this press release,
please contact the Yell Press Office.
Yell's online image library, containing product shots and logos can be found at:
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